Crowd of people gathered under a large tent decorated with string lights at night.
A red table with the words "México es familia" and "Revolución" written in white and red. On the table are clear shot glasses, a tall bottle of tequila, playing cards, and a person holding a yellow cloth, wearing a watch and rings.
A woman preparing food at an outdoor night setting, with plates of rolled tortillas on the table and various containers of ingredients.
A DJ mix session in an industrial-style room with brick walls and metal panels, featuring two women: one with curly hair wearing a black cap and headphones, focused on a DJ mixer, and another woman with curly hair in a leopard print jacket smiling. T
Close-up of two tacos on a white plate, topped with green sauce, chopped herbs, and white onion slices, against a dark background.
A group of people gathered outside at night around a white device with a circular face and blue light, labeled 'checkpoint'. A woman in a red and white checkered dress is using the device with her arm extended, while others stand nearby. String light
People standing at a food stand at night, with condiments and trays of food on the table, under an orange canopy, surrounded by greenery.
Person holding a white tray with two churros topped with orange sauce, standing in front of a snack station with jars and containers.
A crowd of people gathered under a large canopy tent decorated with string lights at night.
A daytime indoor gathering with people around a DJ setup, including a woman with blonde hair wearing a black shirt and headphones, a young woman with devil horns and ear muffs, and several other attendees. The background features brick walls, water h
Four friends posing together at an outdoor gathering under a tent with string lights, with a table in front of them holding drinks and cups, during nighttime.
A group of people celebrating at a night event, with some raising drinks and smiling, under a canopy with warm lighting, and a neon sign that says 'MAS VIDA'.
Back of person wearing a brown jacket with embroidered design and text, with another person in front. Outdoor setting with greenery and a table with playing cards and a bottle.
A box of frozen churros with some in a plastic container.
Crowd of people at an outdoor party or event under a tent with string lights, socializing and enjoying drinks.
A group of people at an outdoor night event under a tent with string lights. The group includes a woman, two men, and a person with curly hair and glasses, all smiling or looking at the camera.
A busy indoor coffee shop filled with customers, with two baristas in suits and hats serving drinks behind the counter. The shop has modern decor with hanging lights and a brick wall in the background. Customers are seated, watching the baristas prep
Multiple packets of Civíl Coffee stacked together, each labeled as coffee from Mexico roasted in Los Angeles.
A menu sign at a coffee shop or café, featuring a partial address in Highland Park, with coffee cups stacked to the left and a person in the background.
Display of stacked boxes with a stylized woman wearing sunglasses on the labels, a skull with flowers on top, a plant, and books on a wooden table at a cafe or bookstore.
Bracket tournament chart titled 'Latte Art Throwdown' for a civil event, with spaces for team names and results.
Three women standing together, smiling, holding white tote bags with red text and logo, in an indoor setting with framed documents or artwork on the wall behind them.
A hand reaching into a cooler filled with ice and cans of Skyduster beer, which have green and red labels, and some cans are partially submerged in the ice.
A crowded indoor event or gathering with many people standing and sitting. There is a bar or food counter in the background with a person taking a photo with a camera. The walls are decorated with large black pendant lights, and there is a plant on t
People participating in a science demonstration at a cafe, with cups labeled 'CLIO' stacked on the table, and laboratory equipment in the background.
A person wearing glasses and a black cap is pouring a drink from a large container into a white cup, with two smiling people in the background, one wearing a wide-brimmed hat.
Man in a suit speaking into a microphone, holding a large paper bag with red text, standing in front of a whiteboard with a tournament bracket, in a room with marble walls, a speaker, and various objects on the counter.
A display case with various black and white tattoo sticker designs, including faces, animals, flowers, and other images, with a sign indicating tattoos cost $80. In the background, a person wearing a checkered shirt is visible, and the scene appears
A man in a suit holding a microphone and a paper bag speaking to a crowd in an indoor setting, with people holding up phones to take pictures or record. The background shows framed pictures and decorative items on the wall.
Three people standing behind a table at a bakery or cafe, posing for a photo during a latte art throwdown event. The man in the middle is holding a white bag, and the woman on the left has blue hair. There is a crowd of people in front, taking pictur

DIEZ AÑOS of Civil

Art of Club activation for Civil Coffee

Brief: Civil Coffee’s 10-year anniversary needed more than a party — it needed a cultural moment that honored a decade of comunidad, creativity, and LA roots. The challenge was creating a unified campaign that felt celebratory, elevated, and unmistakably Civil, while driving real-world excitement leading up to the anniversary event.

Idea: We built a multi-month, city-wide storytelling campaign anchored in iconic Civil symbolism. Scroll for the story.

Client
Civil Coffee

Year
2025

We took over the Highland Theatre marquee, transforming it into a neighborhood landmark announcement and a love letter to the community.

A pink painted marking with the number 10 on a gray concrete sidewalk with fallen leaves and a dark spot.

We made Civil diamond spray-paint stencils across Highland Park — a subtle street-level breadcrumb trail inviting people into the celebration.

Close-up of a sidewalk with red social distancing markers and a person walking by, wearing white shoes and dark clothing.
Comparison of two pavement markings on the ground with red diamond shapes containing the number 10, one on a light-colored concrete surface and the other on a dark asphalt surface, with a person's white sneakers visible at the bottom of the image.

Next came the letterpress “Golden Ticket” invitations — tactile, collectible pieces designed to spark curiosity and signal exclusivity. A social media activation made for real life.

Street scene featuring a green building with a striped awning, a bus stop shelter, and a traffic light showing green. A street sign reading 'Figueroa' is visible, as is a digital sign announcing a party at Civil Coffee Block on November 15 at 7 pm.
Invitation to a ten-year civil evening celebration on November 15th, 2025, at 7 PM, with instructions to follow on social media for entry details and the chance to win gift cards.

Online and offline, we layered anticipation through a curated art exhibition:
La Onda – Creativity Sin Fronteras

People gathered inside a coffee shop called CHILL, Highland Park, seen through the shop's glass door, with some people sitting at tables and others standing, engaging in conversations, and artwork on the walls.
A crowded bar or restaurant with people socializing, some holding drinks in disposable coffee cups. The space has modern hanging lights, large windows, and a high ceiling. An exit sign is visible above a door, and people are engaged in conversations and interactions.
A woman DJ wearing headphones and a black shirt is adjusting a record on a turntable, with DJ equipment on a wooden table in front of her. Hats, magazines, and a grey cap are on the table. The background is a blue wall.
Interior of a cafe or restaurant with hanging black pendant lights, colorful artwork on the wall, and seating arrangements including tables, chairs, and shelves with boxes labeled 'CIVIL' and 'CHEMEX.' Plants and a patterned carpet add to the decor.

The campaign culminated in a massive Latte Art Throwdown & Anniversary Party that brought together baristas, artists, neighbors, and longtime Civilians for a night of pure energy. We partnered with brands like La Marzocco, Flamingo Estate, Mas Vida Tequila, Evil Cooks, On Maritime Records and more to create an indoor/outdoor experience, setting Civil up for the next decade. The result was a 360° campaign that turned a milestone into a movement and made everyone feel part of the story.

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