DIEZ AÑOS of Civil
Art of Club activation for civil coffee
Brief: Civil Coffee’s 10-year anniversary needed more than a party — it needed a cultural moment that honored a decade of comunidad, creativity, and LA roots. The challenge was creating a unified campaign that felt celebratory, elevated, and unmistakably Civil, while driving real-world excitement leading up to the anniversary event.
Idea: We built a multi-month, city-wide storytelling campaign anchored in iconic Civil symbolism. Scroll for the story.
Client
Civil Coffee
Year
2025
We took over the Highland Theatre marquee, transforming it into a neighborhood landmark announcement and a love letter to the community.
We made Civil diamond spray-paint stencils across Highland Park — a subtle street-level breadcrumb trail inviting people into the celebration.
Next came the letterpress “Golden Ticket” invitations — tactile, collectible pieces designed to spark curiosity and signal exclusivity. A social media activation made for real life.
Online and offline, we layered anticipation through a curated art exhibition:
La Onda – Creativity Sin Fronteras
The campaign culminated in a massive Latte Art Throwdown & Anniversary Party that brought together baristas, artists, neighbors, and longtime Civilians for a night of pure energy. We partnered with brands like La Marzocco, Flamingo Estate, Mas Vida Tequila, Evil Cooks, On Maritime Records and more to create an indoor/outdoor experience, setting Civil up for the next decade. The result was a 360° campaign that turned a milestone into a movement and made everyone feel part of the story.
