Club Carter Radio P&S — Art of Club Studios

What to expect

The Story Behind the Show • Influences & Inspiration • A Personal Approach to Radio • Inspired Independence

In a world where algorithms increasingly decide what we hear, Club Carter Radio makes room for something more personal. Just music worth sharing, artists worth listening to, and the freedom to let a show become whatever it needs to be.

Built around discovery and a connection that starts with the music, Club Carter Radio offers a more considered approach to listening.

The Story Behind the Show

Club Carter Radio began because founder Sagid Carter wanted a kind of radio she couldn't quite find. Something slower and more considered, built around the music that mainstream platforms often overlook.

Recorded independently from Amsterdam, the show is shaped by curiosity rather than convention. Each episode invites listeners to explore music on their own terms, guided by Sagid's personal taste and the artists she wants to bring into the conversation.

Influences & Inspiration

Sagid's approach was shaped by two very different influences: Fresh Air with Terry Gross on NPR and Annie Mac's show on BBC Radio 1.

From Fresh Air, she was drawn to the intimacy of the interviews and the thoughtful curation of its guests. Annie Mac's show became her North Star for music radio, inspiring a platform with a distinct point of view and a genuine connection to the music.

Together, these influences reflect what Sagid values most: strong curation, a personal perspective, and the feeling that there's a real person on the other side of the microphone.

A Personal Approach to Radio

“No fixed rules about what should or shouldn't be played. Just the shows I want to make... tracks I actually listen to, and the artists I believe in.”

— Sagid Carter, Founder of Club Carter Radio

The result is a platform that feels less like a broadcast dictated by industry expectations and more like being introduced to music by someone whose taste you trust.

Born and raised in Amsterdam, where she still lives and records the show, Sagid has always dreamed of taking her work beyond the city. With listeners tuning in from around the world, Club Carter Radio is a first step toward making that happen.

Inspired Independence

For Club Carter Radio, independence is central to the experience. There are no rigid rules about what should or shouldn't be played. The programming is guided by personal taste, genuine enthusiasm, and a belief in the artists being shared.

That freedom creates room for discovery, but also for trust. Rather than chasing trends or following traditional radio formats, Club Carter Radio gives listeners a chance to find something new through someone else's perspective.

It's a reminder that music discovery doesn't always need an algorithm. Sometimes, it starts with a person who loves music and wants to share what they're listening to.