A Gift for the District
Art of Club activation for the LA Fashion District BID
Idea: We designed Santee Saturdays — three consecutive Saturdays of complimentary holiday hospitality woven directly into the existing rhythm of the alley. Free gift wrapping for shoppers' Santee Alley finds. Complimentary coffee sourced from Civil Coffee, a local Fashion District business. A personalized embroidery station for custom ornaments and keepsakes. And on the final Saturday, live Mariachi roaming the alley for two hours — turning an ordinary shopping afternoon into something the neighborhood would remember.
No grand production. Just the BID showing up as a good neighbor — making the experience of being in the district a little warmer, a little more personal, and a little more theirs.
Brief: The LA Fashion District BID needed a way to show up meaningfully for the Santee Alley community during the holiday season — not with a one-time event, but with something consistent, warm, and genuinely useful to the families who shop there every week.
Client
LA Fashion District BID
Partner
The Santee Alley
Year
2025
