LA FASHION DISTRICT

Art of Club serves as the LA Fashion District BID's cultural programming and placemaking partner — developing and producing a year-round series of activations designed to deepen community relationships, celebrate the district's identity, and create meaningful moments for the businesses and people who make it one of Los Angeles' most vibrant and engaged neighborhoods.

Client
LA Fashion District BID

Partner
The Santee Alley

Year
2025

Market Week

March 2026

For Valentine's week Art of Club produced a community activation rooted in the heart of the Flower District — a Fashion District branded hub celebrating the neighborhood's most loyal patrons. Curated local treats, a Love Local raffle, and neighborhood business spotlights created a warm, intentional gathering point for the people who show up for this district every day. A moment of appreciation for the community that makes the Fashion District thrive.

Love Local — Flower District Appreciation Hub

February 2026

For Valentine's week Art of Club produced a community activation rooted in the heart of the Flower District — a Fashion District branded hub celebrating the neighborhood's most loyal patrons. Curated local treats, a Love Local raffle, and neighborhood business spotlights created a warm, intentional gathering point for the people who show up for this district every day. A moment of appreciation for the community that makes the Fashion District thrive.

A colorful bouquet of flowers including red roses, yellow sunflowers, white baby's breath, and small white flowers, with a sticker that reads 'FASHION DISTRICT'.
Four people smiling and posing in front of a yellow tent at an outdoor event, with a sign that reads 'Love Local Raffle & Appreciation Hub' and mentions celebrating local businesses and patrons, with parked cars and buildings in the background.
A colorful bouquet of red roses, sunflowers, white lilies, and baby's breath with heart-shaped "Love" signs and a black ribbon that says "Love" in gold. There is a yellow canopy overhead and a chain-link fence in the background.
Woman holding a black shopping bag with colorful text standing in front of a yellow vendor stall at an outdoor market on a sunny day.

A Gift for the District

Art of Club helped develop ‘Santee Saturdays’ — three consecutive Saturdays of complimentary holiday hospitality woven directly into the existing rhythm of the alley. Free gift wrapping for Santee Alley finds. Complimentary coffee sourced from Civil Coffee, a local Fashion District business. A personalized embroidery station for custom ornaments and keepsakes. And on the final Saturday, live Mariachi roaming the alley for two hours — turning an ordinary shopping afternoon into something the neighborhood would remember.

A person sewing with a Brother sewing machine, with hands guiding fabric, in a close-up view.
Person in black and white striped shirt receives a gift wrapped in colorful paper featuring skulls and decorated with a gold bow at a holiday event.
Person wrapping a Christmas gift with pink wrapping paper decorated with princess characters, using clear tape. The person has tattoos on their hand and is wearing a camouflage jacket.
A group of people, including a woman in a red jacket and festive headband, are gathered at a flea market. Some are playing guitars, and others are shopping or looking around. The background shows a sign that says 'Space for Lease' and various items for sale.
People serving and selecting assorted baked goods and snacks at a buffet table, including muffins and pastries, with disposable cups and napkins nearby.