Flowers at The Grand

Art of Club activations for The Grand by Gehry

A Luau in the Sky

Brief: The Grand by Gehry needed to increase engagement & resident satisfaction through programming celebrating the current season.

Idea: We created an elevated luau experience—tropical, vibrant, and community-driven—designed to feel authentic to the season while honoring The Grand's premium brand standards.

The activation included floral-making classes (lei & arrangements residents could take home to their apartments), a custom tropical bar, and a gourmet island-inspired spread.

Client
The Grand by Gehry

Year
2025

Flowers for Our Ancestors

Idea: Our Día de los Muertos pop-up at The Grand was filled with color and intention—an offering of fresh marigolds and handmade donuts from the iconic Donut Man. The space came alive with the scent of flowers and sugar, creating a warm invitation to pause, remember, and celebrate. Blending art, tradition, and sweetness, the activation honored life’s fleeting beauty in true Los Angeles fashion.