A luau in the sky
Art of Club activation for The Grand by Gehry
Brief: The Grand by Gehry needed to increase engagement & resident satisfaction through programming celebrating the current season.
Idea: We created an elevated luau experience—tropical, vibrant, and community-driven—designed to feel authentic to the season while honoring The Grand's premium brand standards. The activation included floral-making classes (lei & arrangements residents could take home to their apartments), a custom tropical bar, and a gourmet island-inspired spread.
Client
The Grand by Gehry
Year
2025