A luau in the sky

Art of Club activation for The Grand by Gehry

Brief: The Grand by Gehry needed to increase engagement & resident satisfaction through programming celebrating the current season.

Idea: We created an elevated luau experience—tropical, vibrant, and community-driven—designed to feel authentic to the season while honoring The Grand's premium brand standards. The activation included floral-making classes (lei & arrangements residents could take home to their apartments), a custom tropical bar, and a gourmet island-inspired spread.

Client
The Grand by Gehry

Year
2025