700 Braodway

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Client
The Grand by Gehry

Year
2025-2026

Paint & Sip

April 2026

The Grand Lounge became a creative studio for an evening. Art of Club brought TamsArt — LA's go-to paint party collective — into the building for a night of wine, craft, and genuine connection. Every seat was filled and residents were able to bridge a stronger relationship with their neighbors and extended community.

Interior of a room with large glass windows and a view of trees and buildings outside. A table is set with art supplies, glassware, and a bouquet of flowers. An ice bucket with wine bottles and wine opened bottles is in the foreground. Several empty chairs are positioned around the table, some with easels for painting.
Group of people participating in a painting class during evening inside a brightly lit room with large windows and curtains.
Indoor setting with large windows and a wooden wall. Several unopened wine bottles are on the table. There are white chairs, and in the foreground, there are painting canvases on easels with paint palettes containing red, yellow, green, black, white, and blue paint. A bouquet of flowers is placed on the table.
A painting of a tropical sunset with two palm trees silhouette over the ocean, with a starry sky in the background. The painting is propped on an easel at a party or social gathering.
A woman in colorful clothing holding a painting of a sunset over water, smiling at the camera in a group art class surrounded by people painting landscape scenes.
A woman painting a sunset landscape on canvas at an indoor art event, with a glass of white wine on the table near her.

98th Academy Awards Watch Party

March 2026

The Grand has some of the most beautiful amenity spaces in Downtown Los Angeles — and on Oscar night, Art of Club brought them fully to life. The theater and bar were transformed into a luxury living room experience — sommelier-selected wines, artisanal snacks, and neighbors gathered together watching cinema's biggest night unfold. The kind of evening that makes you proud of where you live.

A bottle of rosé wine labeled 'Thunder' from Troupis Winery, a glass of rosé wine, and two bowls of food on a dining table with a vase of white and colored flowers in the background.
Two people clinking pink champagne glasses with a modern building and blue sky in the background.
A bouquet of colorful flowers including white chrysanthemums, pink lilies, yellow roses, and red flowers in a glass vase, with a person pouring rosé wine into a glass. In the foreground, a white bowl of pasta salad with vegetables is partially visible.
A variety of appetizers and snacks arranged on white platters, including grapes, cheese, cured meats, and crispy chips, on a marble surface with a bright, airy background.
A television screen showing an awards ceremony with six women and one man, some holding trophies, in a room with gold paneling. Audience members are seated, watching the broadcast.
A man wearing glasses and a suit is smiling and holding a bottle of wine in his right hand, while talking to a woman whose face is not visible. There is a buffet table with various food items including sliced fruits, crackers, and appetizers in front of them. The setting appears to be a social or professional event in an indoor space with a plain wall background.

Luxe Bouquet Bar

February 2026

We celebrated Valentine's Day by bringing a Luxe Bouquet Bar into The Grand's lobby — reminding residents, on their way in and out of the building, of the beauty it is to live here. Hand-crafted arrangements, fresh florals, and a moment of warmth at the top of an ordinary day.

Two women arranging red roses in glass vases on a black table at an indoor floral display.
A man and woman at a reception desk with vibrant red roses in vases.
Person in a red sweater arranging red roses with green leaves on a black table, with dried twine and a glass vase with water and flower stems in the background.

Flowers for Our Ancestors

Our Día de los Muertos pop-up at The Grand was filled with color and intention — fresh marigolds from the Los Angeles Flower Market and handmade donuts from the iconic Donut Man. A warm invitation to pause, remember, and celebrate. Blending art, tradition, and sweetness, the activation honored life's fleeting beauty in true Los Angeles fashion.

A bouquet of orange marigold flowers and green foliage in a clear glass vase on a table. The background shows a brown wooden wall and bright room lighting.
A table with a small bouquet of orange and yellow flowers in a dark glass vase, several white napkins with purple text, and a menu or booklet titled 'The Grand by Gehnry'.
Vases with orange and pink flowers arranged on a white counter in a bright room, with additional flowers on the floor in front of the counter.
Flowers in tall glass vases and a box of donuts on a wooden table inside a room with a plain wall and window.

A Luau in the Sky

To celebrate the height of the season, Art of Club transformed The Grand's rooftop into an elevated island experience — tropical, vibrant, and community-driven. The activation featured floral-making classes with lei and arrangements residents could take home, a custom tropical bar, and a gourmet island-inspired spread by award-winning Broken Mouth.

A floral arrangement with orange flowers and tropical leaves in glass vases on a marble table, with small candles around the display.
People gathered around a table decorated with tropical flowers, indoors with large glass windows and hanging pendant lights, some women wearing flower leis, participating in a floral arrangement activity during evening.
Interior of a modern dining area with a large rectangular marble table decorated with multiple clear vases holding flower arrangements, surrounded by beige chairs. The background features large floor-to-ceiling windows with city buildings visible outside and hanging paper lanterns or light fixtures.
A woman in a white dress arranging tropical flowers on a table with vases of orange and red flowers, in a decorated indoor setting.
A man wearing a Hawaiian shirt and a floral lei, smiling and making a shaka sign while standing behind a DJ setup outdoors during dusk. There is a laptop and DJ equipment on the table, with a boat and tall buildings visible in the background under a tree.
People arranging flowers on a table, including tropical plants and flowers, in a social gathering setting.