Flowers for our ancestors

Art of Club activation for The Grand by Gehry

Brief: The Grand by Gehry needed to increase engagement & resident satisfaction through programming celebrating the current season.

Idea: Our Día de los Muertos pop-up at The Grand was filled with color and intention—an offering of fresh marigolds and handmade donuts from the iconic Donut Man. The space came alive with the scent of flowers and sugar, creating a warm invitation to pause, remember, and celebrate. Blending art, tradition, and sweetness, the activation honored life’s fleeting beauty in true Los Angeles fashion.

Client
The Grand by Gehry

Year
2025