¡SALUD!
Art of Club activations for Zingo’s Tacos
Brief: Zingo's Tacos Al Carbon — a 30+ year El Sereno institution founded by a family from Puebla, Mexico — had just received their ABC beer and wine license. A milestone 30 years in the making. They needed an event that honored the journey, celebrated the community that carried them, and marked this new chapter with the weight it deserved.
Idea: We activated the community Zingo's had been quietly building for three decades. We designed and distributed VIP cards to bring the right people into the room — longtime customers, neighbors, local businesses, and families who had shown up for Zingo's through every chapter. The goal wasn't a grand production. It was a genuine neighborhood gathering that made the community feel seen, celebrated, and connected to something they had helped build — while honoring Zingo's legacy as a staple in El Sereno.
¡SALUD! was the result — a Valentine's weekend toast to 30 years of showing up.
ZINGO’S TIMELINE
Client
Zingo Tacos Al Carbon
Year
2026
