¡SALUD!

Art of Club activations for Zingo’s Tacos

Brief: Zingo's Tacos Al Carbon — a 30+ year El Sereno institution founded by a family from Puebla, Mexico — had just received their ABC beer and wine license. A milestone 30 years in the making. They needed an event that honored the journey, celebrated the community that carried them, and marked this new chapter with the weight it deserved.

Idea: We activated the community Zingo's had been quietly building for three decades. We designed and distributed VIP cards to bring the right people into the room — longtime customers, neighbors, local businesses, and families who had shown up for Zingo's through every chapter. The goal wasn't a grand production. It was a genuine neighborhood gathering that made the community feel seen, celebrated, and connected to something they had helped build — while honoring Zingo's legacy as a staple in El Sereno.

¡SALUD! was the result — a Valentine's weekend toast to 30 years of showing up.

Two people holding up glasses of red sangria with lemon slices, in front of a blurred background featuring a sign for a Mexican restaurant called Tacos al Carbon.
A person with tattoos,short curly black hair, sunglasses, and piercings is DJing with a controller and laptop, standing in front of a wooden wall with plants and a blue sign.
French fries topped with gravy and cheese, with a squeeze bottle of gravy being drizzled on top.

ZINGO’S TIMELINE

Client
Zingo Tacos Al Carbon

Year
2026

Two glasses of pink cocktail with lemon wedges and salted rims on a black textured table, with a person wearing black gloves holding a beer can labeled 'Six Distiller Beer Super Drinker Lime' in the background.
A timeline of a taco business from 1992 to 2026 with photos and text describing its history, growth, and milestones.

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